This is the place to put a really big story that you've just published. Link this back to your subject-line by including some variation of the story-title in your
subject-line. (this way your reader knows what the biggest story is and will have a hook to draw them in)
Continue with about a 3-4 paragraph excerpt or summary of the story.
Another paragraph here.
And maybe another paragraph here - then give a link to continue reading the full story on your website.